Online Reputation Management (ORM)

Online Reputation Marketing

What do people see when they search with Google for your name or your company’s? Try it yourself and see. If the results contain negative information or simply aren’t impressive, you need online reputation marketing services to fix that right away. Negative comments about your company can be incredibly damaging and will cause people to change their purchasing decisions, but you can help limit that negative impact and turn it around. With the marketplace more competitive than ever, you have to do something. It’s a necessity.

What is Online Reputation Marketing?

People are searching online to evaluate your business, but what are they seeing? Bad comments and negative reviews can seriously impact the purchasing decisions of your target market. That’s why you need someone monitoring your online reputation and taking action to counter any negative material and enhance your positive image so that you, your brand and your business can move forward.

Why Monitor Your Online Reputation?

According to studies, 80% of people will look online for information about a company before doing business with them, and 85% changed a purchase decision after seeing a negative review online. Just google any business category in any city (e.g. “Locksmith Toronto”) and the first thing you are going to see right there in the search results for the top companies are the “star ratings” and reviews that Google has pulled from a variety of sources across the internet.

The search engines (i.e. Google, Bing, Yaho, etc.) have decided that they are providing the “best experience” to their users by pulling in all of the online reviews about your business and making those ratings front and center in your listing! Even the paid (PPC) listings are now showing their star ratings in their ads. You simply cannot escape it.

And it only takes one bad review to send the vast majority of people looking for another company with a better rating.

Online reviews could be killing your business right now and you don’t even know it. Or maybe you are just missing out on many new opportunities because your business doesn’t yet have the 6-10 positive reviews that it takes for the average person to trust a new business.

Get an online Reputation Marketing consultation now to not only protect your business but to also generate a flood of positive reviews and positive promotions for your business!

What We Do? – Online Reputation Management Services

  • Monitoring Online Reputation – reputation management specialist monitors the existing content about your website and brand online. By using advanced reputation monitoring software they keep a close eye on the user-created content as well as professional journalism.
  • Positive Review Building – We will collect and post positive reviews about your product, service or business. These reviews are posted in authoritative web properties so that they are able to surpass negative reviews in search results. Our focus is to “push down” negative reviews and highlight positive comments about you or your business.
  • Respond – On behalf of you, Our specialist will respond proactively to all the negative remarks and perception online. Simultaneously, they create and promote fresh and positive content about your business on diverse web platforms that are relevant to your company.
  • Increase Accessibility – In addition to pushing down the negative remarks about your brand in SERP, our ORM specialist also devises techniques to make you more customer-friendly and accessible, with respect to the online interfaces, while providing relevant and positive information to the web users.
  • Social Media Boosting – Imagine SMO profile creation and optimization on steroids. This is a recurring service that will ensure your social accounts will be rich with activity meant to improve your online reputation. Apart from updates, groups and discussions, we can also acquire friends and followers for you.
  • Other services like Research and Analysis, Competitor Backlink Analysis and Content Generation are part of the ORM effort. We will analyze your current online real estate and create a customized campaign to best utilize what you already have in place for branding purposes. Based on this analysis, we will create additional blogs and micro-sites to dominate the first page of the search results.

If you find yourself facing a serious reputation management problem, contact us for professional online reputation management services.

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